Storm Highway weather footage has been incorporated into an exhibit at Chicago's Museum of Science and Industry.

Mythbusters used Storm Highway lightning footage to debunk the 'lightning never strikes the same place twice' myth.

Storm Highway footage of tornadoes at Greensburg, Kansas has been included in a series entitled 'Ecotown' airing on Discovery's new 'Planet Green' cable channel.

Storm Highway 'caught on tape' footage of car accidents and spinouts on an icy interstate made national headlines and garnered millions of viewers over the weekend of March 8 and 9, 2008.

The Weather Channel, the nationwide cable network based in Atlanta, Georgia, will begin broadcasting content in HD in 2008. Storm Highway HD weather footage will appear regularly on the new high-definition programming.

NBC affiliate WPXI-TV Channel 11 became the first Pittsburgh TV station to broadcast their newscast in high-definition on October 6. WPXI contracted with Storm Highway to provide HD extreme weather footage for use in promos and other in-house content.