These are estimates of how much of the value of a photo or video is converted to gross revenue for a platform, from publicly-available data as of May 26, 2026. Creator payouts will depend on the revenue sharing agreement for a monetized account. For non-monetized accounts (the vast majority of users), the platform keeps all of this money and does not share any of it with the poster. For a stolen video, the original owner receives none of this money, it all goes to the platform and, if the account is monetized, a share goes to the poster. The calculator assumes revenue is earned per 1,000 views. Actual revenue varies by country, viewer quality, ad load, time of year, demand, topic, account history, ad blockers, bot filtering, and whether ads were actually served.

View the sources and methods used to make this calculator.