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An open letter to Reddit's r/tornado (and other similar online communities) about chaser video and photo reposts
Update June 3: the moderators of r/tornado reached out to me and informed that they are implementing new rules to help with the native photo/video repost issues. Their positive response to this is a sign of an upstanding community and I am greatly appreciative of their support, as will be all storm chasers!
I don't like making posts like this, but it's really become a significant problem that I have to address. Reddit's r/tornado is a wildly popular forum (subreddit) on the Reddit platform, with 322,000 subscribers as of June 2025. The subreddit allows posting of links, but also allows native uploads of photos and videos that are directly hosted on Reddit. These native reuploads of chaser photos and videos is rampant on r/tornado and many other Reddit communities. Some may not understand the effect that these have on the originals (both videos and still photos), which is why I am taking the time to write and publish this article. This is my best effort to convince users of Reddit's r/tornado (and other online communities) to support the storm chasers they follow by posting links to original photos or videos instead of reposting separate (Reddit-hosted) copies.
First, I'll illustrate what I'm talking about. This screen capture shows two recent posts of my videos on the r/tornado subreddit:
 Above: Two posts of my videos on Reddit's r/tornado: the first was ripped and re-uploaded natively. The second was a link to my Youtube original.
The bad: The first post (of my Bennington, Kansas tornado video) was downloaded from my Youtube channel (using a third-party app, this functionality is not a part of Youtube and is against their terms of service), then uploaded natively to Reddit as a separate copy independent from my original. When someone watches this copy, they watch it apart from my Youtube channel. I lose out on the viewers, engagement, revenue and growth on my official channel. On the contrary, Reddit gets the viral benefit from that copy and earns advertising revenue on it. I see absolutely zero benefit from posts like these, in fact it's taking money and potential success directly away from me.
The good: Contrast that with the second post about my El Reno tornado video. That post is a link to my Youtube channel's original copy. In that second post, the viewers go to my official channel where I get the views, engagement and revenue when it is watched. I am greatly appreciative of these types of posts, as they play a role in helping me be able to continue chasing and produce new videos.
So, let's move on to more detail about the effect that these types of native reuploads (like the first example above) has on a storm chaser:
1.) Giving credit on a repost does not benefit a chaser.
It is an unfortunate yet widespread myth that "giving credit" on a repost brings any tangible benefit to a chaser (or any photographer or content creator). Think of the last time you did anything that could benefit a chaser as a result of a credit, even if it was something as simple as visiting that chaser's official channels or social media accounts. The vast majority of online users are just like you. Most people simply watch and engage with what is in their feed, then just keep scrolling. Few visit the chaser's original or follow their official channel or social media pages as a result of a credit or even a direct link included as part of a credit.
There is also nothing in copyright law (17 U.S. Code § 107) that makes "giving credit" a defense, exception or mitigating factor in cases of infringement.
2.) Chasers depend on revenue from both licensing and monetized online views of their original videos to keep operating.
There are two main ways a chaser funds their operation (outside of those who are independently wealthy enough to not need it): Licensing, which means getting paid a fee in exchange for the rights to use the photos or videos in things like commercial productions; and monetized online views, which comes from advertising shown alongside, before, during and/or after a video. Monetized online video or live stream revenue is directly related to the number of viewers that video gets on the original upload.
Reposting a native copy of a video to Reddit (or Facebook, Tiktok or on a different Youtube channel) takes views and revenue directly from the chaser's monetized originals. It also deprives that chaser of the subscriber and follower growth they would normally get if those viewers came to their official channels. The "exposure" does not help the chaser's originals, it harms it in every way. A chaser only benefits when their videos are viewed on their official channels. |